Fashion Futures 2.0

Fashion Futures 2.0 is a prestigious international development program created by Singapore Fashion Week in partnership with the Council of Fashion Designers in America (CFDA). Three Singaporean designers; Max.Tan, Stolen and Aijek were selected to participate. The CFDA is a non-profit organisation that has successfully turned several American designers such as Alexander Wang, Proenza Schouler and Thom Browne into household names.

In collaboration with Zalora, Asia’s Online Fashion Destination, it served as a platform to provide the selected designers to widen their customer base through livestreaming the Fashion Futures 2.0 show on its website, allowing users to buy items fresh out of the runways. Khairil designed a mini landing page to showcase this along with logo, catalogue and several marketing collaterals.