Great Singapore Sale

Great Singapore Sale is Singapore’s best loved national sales that happens annually. In collaboration with Lazada, an online shopping and selling destination, Khairil designed a campaign identity to house the different product categories and to also attract users to come and shop at Lazada. This includes logo, colour palette, web-banners and art direction for campaign shots from hair and make-up down to styling. 

The theme was inspired by the different personalities of our online shoppers merged with the different product categories that Lazada sells. Homeboy Harry represents the Home & Living category, Bestest BBs for Mother & Baby, Trendy Tiffany for Sports & Outdoors, Revolutionary Raj for Electronics and Act Chio Amanda for Beauty.

The result is bridging the gap between product and brand experience, creating a seamless localised shopping experience.