SingSaver Brand Refresh

Launched in May 2015, SingSaver has helped consumers find credit cards and personal loans with easy-to-use self-serve comparison tools. Part of Hyphen Group, a leading fintech company in Greater Southeast Asia and reaching over 10 million consumers per month and working with more than 220 financial institutions across six markets including Hong Kong, Malaysia, the Philippines, Singapore, Taiwan, and Thailand. 

In a constantly changing and often times confusing financial landscape, SingSaver strives to make it easy for consumers to understand products like credit cards, personal loans and insurance and what suits them best. By learning to research, compare and apply for products on the platform, it aims to help consumers in Singapore improve their financial health, saving them both time and money in the process. 

As the brand grow over the years and continued to add more products to the platform like investments and priority banking, we realized that the current approach was not going to be sustainable. The brand needed a refreshed look. The SingSaver wordmark remains as our core brand asset while we extended the colour palette into local unique names and set a consistent treatment across all assets.

The result manifests itself into more variety of palette to play with to create more compelling visuals, in return boosting more revenue for the brand and campaigns.