Priority Banking

Priority banking is a step above retail banking, being offered to high-net-worth individuals who intend to transact larger amounts with banks. Priority banking clients are granted personalised financial advice, a wider range of financial products and services, and better lifestyle privileges.

To promote this and as part of the product launch on SingSaver, a personal finance comparison platform, the goal was to bridge the gap between product and brand experience. Working together with marketing team, Khairil crafted the visuals and storyboard from scratch using the brand's extended colour palette.

The result has garnered over 93,000 views for the ad in a span of a month across all ad platforms.